MEET ALI MONTOYA
BRAND STRATEGIST & BUSINESS MENTOR for CREATIVE BIZ OWNERS.
I help small business owners build and scale their businesses, all while designing a life they love.
they call me...
BRAND DESIGNER • WIFE • BIZ MENTOR • DOG MOM • MOUNTAIN DWELLER • ADVENTURE SEEKER • AGENCY OWNER
HEY THERE, I’M ALI
My journey into entrepreneurship started over a decade ago when I started my design studio, Amari Creative, at 22-years-old. People told me it was risky, but honestly, that only fueled my drive more. I’ve always had the entrepreneurial bug, and the idea of building something of my own felt exciting, expansive, and full of possibility. I imagined flexible mornings, weekday hikes with my dog, and a life where I connected daily with other small business owners chasing big dreams.
At the beginning, Amari was focused on logo and website design. I was a one-woman show, fueled by a passion for helping entrepreneurs launch their brands. Over the years, both the business and I have grown and evolved. Today, Amari Creative looks a little different. Our team blends design with strategy, offering brand messaging, website copy, and full brand experiences that help entrepreneurs clarify their vision and confidently share their brand with the world.
Since 2016, I’ve helped over 500 small businesses turn their ideas into thriving brands, and it’s the most fulfilling work I could ever imagine doing.
At the same time, another part of my business journey was unfolding. After years of running my agency, I began coaching designers and copywriters who wanted what I had worked so hard to build: a sustainable, profitable, and fulfilling studio that supports your life instead of taking it over. To expand that work, I co-founded The Studio Co, a business advisory helping ambitious brand and website designers scale with clarity.
Through my business journey, I’ve learned that you can build a business that reflects your values and supports the lifestyle you want. All the wins, lessons, risks, and pivots have brought me here, where I get to support you.
Whether you’re launching a business, building a studio, or working a traditional job with big dreams, I’m here to help you create a life by design rather than by default.
From crafting brand strategy at Amari Creative to mentoring designers at The Studio Co. to coaching clients 1:1, my work is centered in helping small business owners build businesses that bring both freedom and fulfillment.
Beyond the
Businesses.
I live in Denver, Colorado with my husband (and highschool sweetheart), Genaro, and our loving goldendoodle pup, Nola. I was born and raised in New Mexico, where I grew up lighting luminarias on Christmas Eve and putting green chile on everything.
As a mountain girl at heart, my happy place is hiking, snowboarding, mountain biking, and camping. I love to travel and explore new places, spend time with loved ones, and curl up to binge the latest show.
LET’S WORK TOGETHER…
-
At Amari Creative, we create strategic brands and websites for passionate entrepreneurs by pairing engaging copy with striking design. From vision and voice to visuals, we help you craft and launch a beautiful, effective brand that makes a real impact.
-
Work directly with me to cut through the clutter and get clear on exactly what your business needs to launch or level up. We’ll dive deep into strategy, systems, marketing, messaging, sales, and more, so you can build a lucrative, lasting business that aligns with your goals and energy.
-
I love speaking to small business owners, creatives, and designers, sharing practical steps to uncover your strengths and turn your passion into purpose. My goal is to leave you feeling inspired, with a clear process, actionable steps, and the confidence to take your business to the next level.
9+
YEARS IN BUSINESS
500+
CLIENTS SERVED
47+
WORKSHOPS LEAD
175+
5-STAR REVIEWS
